TourismAlchemy™ Powered By Satya Analytics

A breakthrough algorithm that accurately analyzes sentiment unsentimentally

Tourism Alchemy's™ unique sentiment analysis tool is the missing piece of the information puzzle,
integrating with your other data sources to create powerful predictive analytics and leading indicators.

Why Tourism Alchemy™

Tourism Alchemy™ seeks the truth. The unfiltered truth. Unfiltered sentiment provides a finer level of detail and provides a greater level of accuracy. Tourism Alchemy™ shows why people take the actions they take when considering travel and the destinations they travel to and what they want to do when they get there. We take something ordinary and turn it into something extraordinary.

Getting to the “Why?”

A recent Deloitte study found that 71% of ‘Big Data’ was less than 50% accurate. Starbucks and American Airlines made disastrous changes to loyalty programs because they didn’t understand the ‘why’ behind their customers’ behavior. Tourism Alchemy’s™ unique, proprietary algorithms accurately extract human sentiment about an issue, person, or idea from vast amounts of unstructured and ambiguous data.


We are single minded in our focus. No distractions. We are not an advertising or a media agency. Our success is based on how we approach our work. Tourism Alchemy™ provides sentiment and data analysis for the travel and tourism industry. Our sentiment analysis uncovers the important emotional dimensions behind attitudes and opinions that techniques such as surveys can miss.

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Featured Reports

Tourism Alchemy™ Travel Sentiment September 11, 2020

Destinations with a high reliance on tourism will need to address the impact of tourism on local communities even after the pandemic is over.

Tourism Alchemy™ in the News

Deeper Insights on Traveler Sentiment show Volatility as Spikes seen Across the Country
Breakthrough Methodology Taps into Unfiltered Sentiment of over 2 Million Individuals

News Release: Santa Barbara, CA – August 1st 2020

Tourism Alchemy (a new division of Satya Analytics’s Sentiment Alchemy group) has released a study on travelers’ sentiment utilizing a unique proprietary methodology that captures sentiment from Social Media, news site comments, blogs, and forums. Unlike other studies, Tourism Alchemy’s biweekly reports captures the sentiment of over 2 million individual voices and delivers an unfiltered perspective and a truer reflection on attitudes, feelings and insight around travel. This allows a finer level of detail and a greater level of accuracy far beyond surveys and Social Media highlights...

Tourism Alchemy™ on Social Media

Tourism Alchemy