TourismAlchemy™ Powered By Satya Analytics

A breakthrough algorithm that accurately analyzes sentiment unsentimentally

Tourism Alchemy's™ unique sentiment analysis tool is the missing piece of the information puzzle,
integrating with your other data sources to create powerful predictive analytics and leading indicators.

Why Tourism Alchemy™

Tourism Alchemy™ seeks the truth. The unfiltered truth. Unfiltered sentiment provides a finer level of detail and provides a greater level of accuracy. Tourism Alchemy™ shows why people take the actions they take when considering travel and the destinations they travel to and what they want to do when they get there. We take something ordinary and turn it into something extraordinary.

Getting to the “Why?”

A recent Deloitte study found that 71% of ‘Big Data’ was less than 50% accurate. Starbucks and American Airlines made disastrous changes to loyalty programs because they didn’t understand the ‘why’ behind their customers’ behavior. Tourism Alchemy’s™ unique, proprietary algorithms accurately extract human sentiment about an issue, person, or idea from vast amounts of unstructured and ambiguous data.


We are single minded in our focus. No distractions. We are not an advertising or a media agency. Our success is based on how we approach our work. Tourism Alchemy™ provides sentiment and data analysis for the travel and tourism industry. Our sentiment analysis uncovers the important emotional dimensions behind attitudes and opinions that techniques such as surveys can miss.

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Featured Reports

Tourism Alchemy™ Travel Sentiment December 15, 2020

Use case for a high-end Southern California Resort.
No marketer wants to present a message that is off-key or irrelevant. Using traditional persona tools to segment markets omits critical emotional and psychological aspects of consumers that significantly impact purchasing behavior and risks missing up to 90% of potential customers.

Tourism Alchemy™ in the News

December 15, 2020 - Tourism Alchemy™ Launches the Emotionality Index℠
Bringing Deeper Actionable Insights to Tourism and Hospitality.

Tourism Alchemy™ (a division of Satya Analytics Sentiment Alchemy group) has released its first use case using the highly anticipated Emotionality Index℠. The Emotionality Index℠ uses proprietary algorithms to create definable and identifiable cohorts at the micro segment level making it an easier and more reliable study of consumers key drivers and desires to travel. This study shows the ‘why’ and so gives more confidence when making decisions around engagement and ROI.

Tourism Alchemy™ on Social Media

Tourism Alchemy